Are your posts getting likes but not conversations or worse barely any attention at all? India is a country that has 491 million social media users. It is also one of the most active digital markets in the world with users spending hours every day scrolling, watching and interacting online. Although there is a massive audience available engagement is becoming harder to crack.

Recent data shows that average engagement rates have dropped across platforms. Instagram engagement is around 0.48% while Facebook is as low as 0.15%. At the same time 73% of consumers expect brands to respond on social media and many will switch to competitors if they don’t.

So what’s really going on? The truth is social media is not what it used to be. It is no longer just about posting or following trends. It’s all about comprehending changing algorithms, audience behavior and crafting content that encourages interactions. Something that works today might be considered outdated tomorrow. That’s where the importance of working with a social media marketing agency in India lies.

In this blog post you’ll learn why your social media engagement is failing and how things change once you collaborate with the right social media marketing agency. It also looks at how dss-ai turns insights into strategies that drive meaningful engagement.